With users scrolling through countless posts every day, capturing attention on social media has become increasingly challenging.

For years, SEO has been one of the biggest priorities in digital marketing. Businesses invested heavily in optimizing websites, targeting keywords and trying to rank on the first page of Google. The higher a company appeared in search results, the more visibility and traffic it could potentially earn. But online search behavior is starting to look very different than it did even a few years ago.

When most people hear the word "influencer," they picture someone with millions of followers, a ring light, and big name brand deals. Nowadays, however, that kind of influencing is not the only path anymore. More and more, micro influencers are the ones changing the game and brands are paying close attention to this.

How Agencies Can Prove Content ROI to Skeptical Clients.