For years, SEO has been one of the biggest priorities in digital marketing. Businesses invested heavily in optimizing websites, targeting keywords and trying to rank on the first page of Google. The higher a company appeared in search results, the more visibility and traffic it could potentially earn. But online search behavior is starting to look very different than it did even a few years ago.

LLMO stands for Local Listings Management & Optimization. It’s all about making sure your business shows up in local searches and across major online directories.

Let’s explore the trends that will shape user experience design and how businesses can use them to create websites that convert.