In this digital age, establishing a strong online presence is crucial for businesses and individuals alike. The evolution of website-building technology has made it easier than ever for people to create their own websites using site builder platforms. These platforms offer user-friendly interfaces and pre-designed templates, allowing users to construct websites with minimal technical knowledge. However, even with the convenience and accessibility of site builders, there are compelling reasons why you should hire a web designer to complement your efforts and take your website to the next level.
Customization and Brand Identity
While site builder platforms provide a wide array of templates, they often fall short in terms of uniqueness and brand representation. A professional web designer can help you create a website that aligns perfectly with your brand identity. They have the expertise to customize the layout, color scheme, fonts, and graphics, ensuring your website not only stands out from the crowd and leaves a lasting impression on visitors, but is also consistent across the entire site. When your site is off-brand or inconsistent, your business loses credibility. This can lead to visitors dropping off of your site and dramatically decrease your conversion rates. This can affect your bottom line.
User Experience (UX) Optimization
User experience plays a pivotal role in determining the success of a website. A web designer can assess your site's navigation, functionality, and overall flow to ensure that visitors have a seamless and enjoyable experience. This is sometimes called your website and sales funnel. By analyzing user behavior, they can identify pain points and implement solutions to maximize user engagement, ultimately leading to higher conversion rates. Believe it or not, this is critical when Google and other search engines 'crawl' and index your site. If your user experience or usability score is low in their algorithm, you can bet your website ranking will be low as well.
Responsive Design for Mobile Users
With the increasing use of mobile devices, having a mobile-friendly website is no longer an option but a necessity. While many site builders claim to be responsive, they may not always provide an optimal user experience on various devices. A web designer can test and fine-tune your website's responsiveness, guaranteeing that it looks and functions flawlessly across smartphones, tablets, and desktops.
Search Engine Optimization (SEO)
A stunning website won't be of much use if it remains buried in search engine rankings. Web designers are well-versed in SEO best practices and can optimize your site's structure, content, and metadata to improve its visibility on search engines. A higher ranking means more organic traffic, which can significantly benefit your online presence and business growth. It may seem easy to plug-and-play into a site builder template, but ensure you understand all of the backend, basic and advanced SEO tasks you must also execute in order to get your site found by potential customers.
Integration of Advanced Features
While site builder platforms offer basic functionalities, they might lack the flexibility to incorporate more advanced features. If you wish to add e-commerce capabilities, interactive elements, or custom plugins, a web designer can work with you to seamlessly integrate these features into your website. This expanded functionality can enhance user engagement and lead to higher conversions.
Future Scalability and Updates
As your business evolves, your website will need to keep up with the changes. A web designer can design your site with scalability in mind, making it easier to expand or modify when necessary. Additionally, they can assist with regular updates and maintenance, ensuring your website remains secure and up-to-date with the latest technologies and trends.
Troubleshooting and Technical Support
Despite the user-friendly nature of site builder platforms, technical issues may still arise. A professional web designer can quickly diagnose and resolve these problems, saving you time and frustration. Their expertise ensures that your website runs smoothly, minimizing downtime and potential revenue losses.
Invaluable benefits of Hiring a Web Designer
While site builder platforms have made website creation more accessible to the masses, there are invaluable benefits to hiring a web designer. They bring an expert touch to your website, ensuring it reflects your unique brand identity and provides an excellent user experience. From optimizing SEO to integrating advanced features and providing technical support, a web designer can elevate your online presence and help you achieve your goals in the digital landscape. So, if you're serious about establishing a compelling and successful online presence, consider enlisting the expertise of a skilled web designer, even if you're using a site builder platform.
About the Author
Julia Maldonado is the Lead Designer & Founder for InTandem Digital Consulting. She has over 20 years of experience in Marketing, Advertising and Customer Experience spanning across different industries. 10+ years in website design, content writing and social media influencing.
​InTandem Digital Consulting provides various digital solutions to small and mid-size businesses. Our portfolio includes: Website Design, Social Media Management and Customer Experience Strategy. Our CX workshops are offered both in-person and virtually.
To learn more about how InTandem Digital Consulting can help you and your business, click HERE
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To learn more about InTandem Digital Consulting’s website design services, how we can help grow your business through social media or even strategize with you on some ideas to drive awareness to your brand. Visit us at www.intandemdigital.com
