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TikTok Ban: What It Means for Creators, Small Businesses, & the Digital Landscape
The fate of TikTok in the United States hangs in the balance as the president-elect has requested the Supreme Court to delay the looming ban scheduled for January 19, 2025. This unprecedented move has sparked intense debate across political, business, and creative spheres, leaving millions wondering what comes next. Why Is TikTok Under Fire? TikTok, a platform synonymous with viral trends and unparalleled user engagement, has faced scrutiny over concerns about data privacy an

Margaret McNair
Jan 13, 20254 min read
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The Rise of Short-Form Content: Why Social Media Algorithms Love It
In the rapidly evolving digital landscape, short-form content is not just a trend; it's become a dominant force across platforms like TikTok, Instagram Reels, and YouTube Shorts. As a digital marketing expert, it's clear that the algorithms driving these platforms are increasingly favoring this format. The surge in preference for bite-sized content reflects shifts in user behavior and the intricate workings of engagement-based algorithms. For brands, mastering this format is

Margaret McNair
Oct 9, 20244 min read
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5 Tips for Promoting your Book on Social Media
Tips to Promoting Your Book on Social Media include ensuring the right social platforms to engage your specific readers and audience.

Julia Maldonado
Sep 22, 20214 min read
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Digital Marketing vs Traditional Advertising
Digital forms of marketing include any efforts utilizing online platforms like: website design, search engine marketing and optimization, on

Julia Maldonado
Apr 17, 20203 min read
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